Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, MicroAd is still behind Rubicon Project in all market share segments.

Websites Categories

1 MicroAd has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 144 other categories.

2 Rubicon Project is leading in News & Media, People & Society, Autos & Vehicles, Food & Drink and 59 other categories.


1 Rubicon Project is leading in most countries, including United States, France, Spain, United Kingdom and 140 other countries.

2 MicroAd is leading in Japan, Korea Republic, Zambia, Malawi and 2 other countries.