Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, MicroAd is still behind Rubicon Project in all market share segments.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 128 other categories.

2 MicroAd is leading in Business & Industry, Shopping, Domain Names & Register, Marketing & Advertising and 84 other categories.

Geography

1 Rubicon Project is leading in most countries, including United States, France, Russia, Italy and 168 other countries.

2 MicroAd is leading in Japan and Cambodia.