Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, MicroAd is still behind Yandex Direct in all market share segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Health, Vehicles and 14 other categories.

2 MicroAd is leading in Computers Electronics & Technology, Games, Food & Drink, Adult and 2 other categories.


1 Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, United States and 113 other countries.

2 MicroAd is leading in Japan, Taiwan, South Korea, China and 13 other countries.