Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MicroAd is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 169 other categories.

2 MicroAd is leading in Domain Names & Register, Web Hosting, Clothing, Accommodation & Hotels and 46 other categories.


1 Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 94 other countries.

2 MicroAd is leading in Japan, Taiwan, Hong Kong, Macao and 11 other countries.