Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MicroAd is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 173 other categories.

2 MicroAd is leading in Domain Names & Register, Web Hosting, Clothing, Accommodation & Hotels and 40 other categories.

Geography

1 Yandex Direct is leading in most countries, including Russia, Kazakhstan, Ukraine, Belarus and 98 other countries.

2 MicroAd is leading in Japan, Cocos Islands, Taiwan, Tonga and 30 other countries.