Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MicroAd is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, News & Media and 165 other categories.

2 MicroAd is leading in Shopping, Domain Names & Register, Clothing, Web Hosting and 44 other categories.


1 Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 93 other countries.

2 MicroAd is leading in Japan, Taiwan, Hong Kong, Indonesia and 11 other countries.