1
Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, MicroAd is clearly lagging behind, losing to Yandex Direct in all segments.
1
Yandex Direct has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Health, Vehicles and 14 other categories.
2
MicroAd is leading in Computers Electronics & Technology, Games, Food & Drink, Adult and 2 other categories.
1
Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, United States and 115 other countries.
2
MicroAd is leading in Japan, Taiwan, South Korea, China and 13 other countries.