Market Share by Top Websites

1 Baidu Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, MicroAd is still behind Baidu Ads in all market share segments.

Websites Categories

1 Baidu Ads has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Science & Education, Games and 13 other categories.

2 MicroAd is leading in Food & Drink, Adult, Lifestyle, Gambling and 3 other categories.

Geography

1 Baidu Ads is leading in most countries, including China, United States, Hong Kong, Taiwan and 152 other countries.

2 MicroAd is leading in Japan.