1
Baidu Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, MicroAd is clearly lagging behind, losing to Baidu Ads in all segments.
1
Baidu Ads has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Science & Education, Games and 10 other categories.
2
MicroAd is leading in Arts & Entertainment, Food & Drink, Adult, Gambling and 6 other categories.
1
Baidu Ads is leading in most countries, including China, United States, Hong Kong, Taiwan and 147 other countries.
2
MicroAd is leading in Japan, Haiti and New Caledonia.