Market Share by Top Websites

1 Baidu Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yandex Direct is still behind Baidu Ads in all market share segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Arts & Entertainment, Health, Vehicles, E-commerce & Shopping and 12 other categories.

2 Baidu Ads is leading in Computers Electronics & Technology, News & Media, Science & Education, Games and 4 other categories.


1 Baidu Ads is leading in most countries, including China, United States, Hong Kong, Taiwan and 131 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 19 other countries.