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Baidu Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
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Yandex Direct is leading in Top 10K Sites.
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Yandex Direct has better usage coverage in more websites categories. Including Arts & Entertainment, Health, Vehicles, E-commerce & Shopping and 12 other categories.
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Baidu Ads is leading in Computers Electronics & Technology, News & Media, Science & Education, Games and 4 other categories.
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Baidu Ads is leading in most countries, including China, United States, Hong Kong, Taiwan and 114 other countries.
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Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 28 other countries.