Market Share by Top Websites

1 Baidu Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Google AdSense Custom Search Ads is clearly lagging behind, losing to Baidu Ads in all segments.

Websites Categories

1 Baidu Ads has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Science & Education, Games and 8 other categories.

2 Google AdSense Custom Search Ads is leading in Law & Government, Adult, Health, Vehicles and 8 other categories.

Geography

1 Google AdSense Custom Search Ads is leading in most countries, including United States, Japan, India, United Kingdom and 138 other countries.

2 Baidu Ads is leading in China, Hong Kong, Taiwan, Singapore and 15 other countries.