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EMX Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Baidu Ads is clearly lagging behind, losing to EMX Digital in all segments.
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EMX Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Games, News & Media, Science & Education and 18 other categories.
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Baidu Ads is leading in Computers Electronics & Technology and Business & Consumer Services.
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EMX Digital is leading in most countries, including United States, Russia, France, Taiwan and 154 other countries.
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Baidu Ads is leading in China, Hong Kong, Singapore, Macao and 3 other countries.