Market Share by Top Websites

1 Nielsen Display Ads is leading in The Entire Web.

2 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 141 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Chats & Forums, Travel, Recreation & Hobbies and 70 other categories.

Geography

1 PubMatic is leading in most countries, including India, Brazil, Indonesia, Spain and 88 other countries.

2 Nielsen Display Ads is leading in France, United States, Germany, United Kingdom and 77 other countries.