Market Share by Top Websites

1 Nielsen Display Ads is leading in The Entire Web.

2 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 126 other categories.

2 Nielsen Display Ads is leading in Business & Industry, Autos & Vehicles, Food & Drink, Chats & Forums and 86 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Germany and 102 other countries.

2 PubMatic is leading in India, Brazil, Spain, Indonesia and 69 other countries.