Market Share by Top Websites

1 Nielsen Display Ads is leading in The Entire Web.

2 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 173 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Chats & Forums, Makes & Models, Recreation & Hobbies and 34 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Brazil and 103 other countries.

2 Nielsen Display Ads is leading in France, Belgium, Canada, Algeria and 65 other countries.