Market Share by Top Websites

1 Nielsen Display Ads is leading in The Entire Web.

2 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 217 other categories.

2 Nielsen Display Ads is leading in Makes & Models, Insurance, Alternative & Natural Medicine, Weapons and 11 other categories.

Geography

1 PubMatic is leading in most countries, including United States, Russia, Italy, Spain and 145 other countries.

2 Nielsen Display Ads is leading in France, Belgium, Morocco, Switzerland and 38 other countries.