Market Share by Top Websites

1 Nielsen Display Ads is leading in The Entire Web.

2 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 145 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Chats & Forums, Travel, Real Estate and 70 other categories.

Geography

1 PubMatic is leading in most countries, including India, Japan, Indonesia, Brazil and 94 other countries.

2 Nielsen Display Ads is leading in France, United States, United Kingdom, Canada and 69 other countries.