Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 PubMatic is leading in Top 10K Sites.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 185 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Chats & Forums, Makes & Models, Recreation & Hobbies and 26 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 115 other countries.

2 Nielsen Display Ads is leading in France, Belgium, Canada, Algeria and 51 other countries.