Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PubMatic is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 191 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Chats & Forums, Makes & Models, Recreation & Hobbies and 20 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 120 other countries.

2 Nielsen Display Ads is leading in France, Belgium, Canada, Algeria and 50 other countries.