Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Nielsen Display Ads is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 231 other categories.

2 Nielsen Display Ads is leading in Makes & Models, Weapons and Fish & Aquaria.

Geography

1 AppNexus is leading in most countries, including United States, France, India, United Kingdom and 190 other countries.

2 Nielsen Display Ads is leading in Vanuatu.