Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Signal is still behind Nielsen NetRatings in all market share segments.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Arts & Entertainment, Food & Drink and 200 other categories.

2 Signal is leading in Autos & Vehicles, Travel, Accommodation & Hotels, Car Buying and 18 other categories.


1 Nielsen NetRatings is leading in most countries, including Italy, Australia, Spain, Bulgaria and 76 other countries.

2 Signal is leading in United States, Germany, Brazil, Japan and 72 other countries.