Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Signal is leading in Top 1M Sites.

Websites Categories

1 Signal has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Arts & Entertainment and 161 other categories.

2 Nielsen NetRatings is leading in Business & Industry, News & Media, Marketing & Advertising, Sports and 57 other categories.

Geography

1 Signal is leading in most countries, including United States, Japan, Brazil, France and 103 other countries.

2 Nielsen NetRatings is leading in Italy, Australia, Russia, United Kingdom and 81 other countries.