Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Analytics is clearly lagging behind, losing to Nielsen NetRatings in all segments.

Websites Categories

1 Yahoo Analytics has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 217 other categories.

2 Nielsen NetRatings is leading in Food & Drink, News & Media, Cooking & Recipes, Technology News and 12 other categories.


1 Yahoo Analytics is leading in most countries, including United States, Taiwan, India, Japan and 138 other countries.

2 Nielsen NetRatings is leading in Italy, Bulgaria, Australia, Spain and 58 other countries.