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Outbrain is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Taboola is clearly lagging behind, losing to Outbrain in all segments.
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Outbrain has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Science & Education, Computers Electronics & Technology and 19 other categories.
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Taboola is leading in Adult.
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Outbrain is leading in most countries, including United States, France, Taiwan, Russia and 157 other countries.
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Taboola is leading in Israel, South Korea, Czech Republic and Cuba.