Market Share by Top Websites

1 Taboola is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Outbrain is leading in Top 10K Sites.

Websites Categories

1 Outbrain has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, News & Media and 181 other categories.

2 Taboola is leading in Internet & Telecom, Chats & Forums, Autos & Vehicles, Motorcycles and 34 other categories.


1 Taboola is leading in most countries, including France, United States, Brazil, Russia and 155 other countries.

2 Outbrain is leading in Italy, Israel, Australia, Japan and 25 other countries.