Market Share by Top Websites

1 Taboola is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Outbrain is leading in Top 10K Sites.

Websites Categories

1 Taboola has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Adult, Community & Society and 12 other categories.

2 Outbrain is leading in Arts & Entertainment, Games, Science & Education, Pets & Animals and 4 other categories.

Geography

1 Taboola is leading in most countries, including France, Brazil, Spain, Germany and 97 other countries.

2 Outbrain is leading in United States, Taiwan, Italy, Russia and 56 other countries.