Market Share by Top Websites

1 Outbrain is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Taboola is clearly lagging behind, losing to Outbrain in all segments.

Websites Categories

1 Outbrain has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Science & Education, Computers Electronics & Technology and 19 other categories.

2 Taboola is leading in Adult.


1 Outbrain is leading in most countries, including United States, France, Taiwan, Russia and 159 other countries.

2 Taboola is leading in Israel and South Korea.