Market Share by Top Websites

1 Outbrain is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Zemanta is clearly lagging behind, losing to Outbrain in all segments.

Websites Categories

1 Outbrain has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 117 other categories.

2 Zemanta is leading in Business & Industry, Computer & Electronics, Software, Health and 106 other categories.


1 Outbrain is leading in most countries, including France, Germany, United States, Brazil and 157 other countries.

2 Zemanta is leading in India, Great Britain, Canada, Netherlands and 40 other countries.