Market Share by Top Websites

1 Outbrain is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Zemanta is clearly lagging behind, losing to Outbrain in all segments.

Websites Categories

1 Zemanta has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Health and 118 other categories.

2 Outbrain is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 99 other categories.


1 Outbrain is leading in most countries, including France, United States, Brazil, Germany and 132 other countries.

2 Zemanta is leading in India, Indonesia, Taiwan, Viet Nam and 43 other countries.