Market Share by Top Websites

1 Outbrain is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Zemanta is clearly lagging behind, losing to Outbrain in all segments.

Websites Categories

1 Zemanta has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Health and 116 other categories.

2 Outbrain is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 101 other categories.


1 Outbrain is leading in most countries, including France, United States, Brazil, Italy and 136 other countries.

2 Zemanta is leading in Indonesia, Taiwan, Pakistan, China and 38 other countries.