Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PopAds is still behind Rubicon Project in all market share segments.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 212 other categories.

2 PopAds is leading in Adult, Computer & Electronics, Software, Games and 21 other categories.


1 Rubicon Project is leading in most countries, including Japan, United States, France, Germany and 135 other countries.

2 PopAds is leading in India, Indonesia, Turkey, Singapore and 71 other countries.