Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites and The Entire Web.

2 PopAds is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 PopAds has better usage coverage in more websites categories. Including Arts & Entertainment, Adult, People & Society, Internet & Telecom and 172 other categories.

2 Rubicon Project is leading in Travel, Food & Drink, Cooking & Recipes, Accommodation & Hotels and 32 other categories.


1 PopAds is leading in most countries, including Indonesia, Brazil, India, Turkey and 115 other countries.

2 Rubicon Project is leading in United States, France, Japan, Spain and 51 other countries.