Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PopAds is still behind Rubicon Project in all market share segments.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including News & Media, Sports, Chats & Forums, Shopping and 137 other categories.

2 PopAds is leading in Arts & Entertainment, Adult, People & Society, Internet & Telecom and 84 other categories.

Geography

1 Rubicon Project is leading in most countries, including United States, France, Russia, Italy and 116 other countries.

2 PopAds is leading in Indonesia, Brazil, India, Turkey and 66 other countries.