1
Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, PopAds is clearly lagging behind, losing to Yandex Direct in all segments.
1
Yandex Direct has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Health, Vehicles and 20 other categories.
2
PopAds hasn't got a lead over Yandex Direct in any websites category.
1
Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, United States and 93 other countries.
2
PopAds is leading in Brazil, Indonesia, Mexico, Thailand and 30 other countries.