Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PopAds is still behind Yandex Direct in all market share segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Shopping, Autos & Vehicles and 135 other categories.

2 PopAds is leading in Arts & Entertainment, Adult, People & Society, Internet & Telecom and 76 other categories.


1 PopAds is leading in most countries, including Indonesia, United States, Brazil, India and 143 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 19 other countries.