Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PopAds is clearly lagging behind, losing to SMART AdServer in all segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Sports and 171 other categories.

2 PopAds is leading in Arts & Entertainment, Adult, Internet & Telecom, Computer & Electronics and 53 other categories.


1 PopAds is leading in most countries, including Brazil, India, Indonesia, United Kingdom and 106 other countries.

2 SMART AdServer is leading in Poland, Germany, United States, France and 97 other countries.