Market Share by Top Websites

1 WhatCounts is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Pure360 is clearly lagging behind, losing to WhatCounts in all segments.

Websites Categories

1 Pure360 has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, News & Media, Email and 61 other categories.

2 WhatCounts is leading in Shopping, Arts & Entertainment, Sports, Food & Drink and 29 other categories.


1 Pure360 is leading in most countries, including United Kingdom, France, Germany, Australia and 14 other countries.

2 WhatCounts is leading in United States, Canada, Turkey, Egypt and 6 other countries.