Emma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Emma has better usage coverage in more websites categories. Including Business & Industry, People & Society, Career & Education, Finance and 72 other categories.
Pure360 is leading in Internet & Telecom, News & Media, Email, Adult and 36 other categories.
Pure360 is leading in most countries, including United Kingdom, Germany, France, Romania and 22 other countries.
Emma is leading in United States, India, Canada, Australia and 19 other countries.