Emma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Emma has better usage coverage in more websites categories. Including Business & Industry, Career & Education, People & Society, Arts & Entertainment and 130 other categories.
Pure360 is leading in Internet & Telecom, News & Media, Email, Adult and 19 other categories.
Pure360 is leading in most countries, including United Kingdom, France, Germany, Ireland and 30 other countries.
Emma is leading in United States, Canada, Australia, South Africa and 29 other countries.