Emma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Emma has better usage coverage in more websites categories. Including Business & Industry, Career & Education, People & Society, Arts & Entertainment and 115 other categories.
Pure360 is leading in Internet & Telecom, News & Media, Email, Adult and 23 other categories.
Emma is leading in most countries, including United States, Australia, Canada, South Africa and 28 other countries.
Pure360 is leading in United Kingdom, Japan, Ireland, Germany and 16 other countries.