Emma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Emma has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Arts & Entertainment, People & Society and 125 other categories.
Pure360 is leading in Internet & Telecom, News & Media, Email, Adult and 21 other categories.
Emma is leading in most countries, including United States, Canada, Australia, South Africa and 33 other countries.
Pure360 is leading in Great Britain, France, Germany, Ireland and 27 other countries.