Market Share by Top Websites

1 Emma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Pure360 is clearly lagging behind, losing to Emma in all segments.

Websites Categories

1 Emma has better usage coverage in more websites categories. Including Science & Education, Community & Society, Health, Business & Consumer Services and 17 other categories.

2 Pure360 is leading in Gambling, Adult and Reference Materials.


1 Emma is leading in most countries, including United States, Canada, India, Australia and 65 other countries.

2 Pure360 is leading in United Kingdom, Ireland and New Zealand.