Market Share by Top Websites

1 Emma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Pure360 is still behind Emma in all market share segments.

Websites Categories

1 Emma has better usage coverage in more websites categories. Including Business & Industry, Career & Education, People & Society, Health and 70 other categories.

2 Pure360 is leading in Internet & Telecom, News & Media, Email, Shopping and 37 other categories.


1 Pure360 is leading in most countries, including United Kingdom, Germany, Australia, France and 21 other countries.

2 Emma is leading in United States, Canada, India, South Africa and 10 other countries.