Emma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Emma has better usage coverage in more websites categories. Including Business & Industry, Career & Education, People & Society, Finance and 68 other categories.
Pure360 is leading in Internet & Telecom, News & Media, Email, Shopping and 38 other categories.
Pure360 is leading in most countries, including United Kingdom, Germany, France, Australia and 12 other countries.
Emma is leading in United States, Canada, South Africa, Bangladesh and 11 other countries.