Market Share by Top Websites

1 Emma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Pure360 is clearly lagging behind, losing to Emma in all segments.

Websites Categories

1 Emma has better usage coverage in more websites categories. Including Business & Industry, Career & Education, People & Society, Finance and 68 other categories.

2 Pure360 is leading in Internet & Telecom, News & Media, Email, Shopping and 38 other categories.


1 Pure360 is leading in most countries, including United Kingdom, France, Germany, Australia and 17 other countries.

2 Emma is leading in United States, India, South Africa, Canada and 14 other countries.