Market Share by Top Websites

1 Taboola Publisher is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ZergNet is clearly lagging behind, losing to Taboola Publisher in all segments.

Websites Categories

1 Taboola Publisher has better usage coverage in more websites categories. Including News & Media, Health, Sports, Computers Electronics & Technology and 17 other categories.

2 ZergNet is leading in Arts & Entertainment, Games and Lifestyle.

Geography

1 Taboola Publisher is leading in most countries, including Brazil, Germany, United Kingdom, India and 44 other countries.

2 ZergNet is leading in United States, Canada, Pakistan, Ukraine and 15 other countries.