Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TripleLift is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 207 other categories.

2 TripleLift is leading in Cooking & Recipes, Nursery & Playroom, Baseball, Football and 4 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, France, Germany, Australia and 164 other countries.

2 TripleLift is leading in Samoa and Gibraltar.