Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDesk is clearly lagging behind, losing to Twitter Advertising in all segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 114 other categories.

2 TradeDesk is leading in News & Media, People & Society, Autos & Vehicles, Health and 91 other categories.

Geography

1 Twitter Advertising is leading in most countries, including Japan, United Kingdom, Spain, France and 89 other countries.

2 TradeDesk is leading in United States, Germany, Australia, Netherlands and 47 other countries.