Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeDesk is still behind Twitter Advertising in all market share segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 147 other categories.

2 TradeDesk is leading in News & Media, People & Society, Autos & Vehicles, Health and 63 other categories.

Geography

1 Twitter Advertising is leading in most countries, including United Kingdom, Japan, Spain, Canada and 114 other countries.

2 TradeDesk is leading in United States, Germany, Norway, Poland and 31 other countries.