Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Twitter Advertising is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Arts & Entertainment, Science & Education, Computers Electronics & Technology, Games and 18 other categories.

2 Twitter Advertising is leading in Business & Consumer Services and Adult.

Geography

1 TradeDesk is leading in most countries, including United States, Taiwan, United Kingdom, Canada and 141 other countries.

2 Twitter Advertising is leading in Japan, South Korea, China, Saudi Arabia and 15 other countries.