Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, WisePops is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 203 other categories.

2 WisePops is leading in Music, Office Products, Hair, Wholesale Trade and 3 other categories.


1 TradeDesk is leading in most countries, including United States, France, Germany, Australia and 156 other countries.

2 WisePops is leading in United Arab Emirates, Lithuania, Croatia, Nepal and 8 other countries.