1
TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, WisePops is clearly lagging behind, losing to TradeDesk in all segments.
1
TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 202 other categories.
2
WisePops is leading in Music, Office Products, Antiques & Collectibles, Disabled & Special Needs and 2 other categories.
1
TradeDesk is leading in most countries, including United States, Australia, Germany, United Kingdom and 126 other countries.
2
WisePops is leading in United Arab Emirates, Bulgaria, Lithuania, Nepal and 9 other countries.