Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WisePops is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 204 other categories.

2 WisePops is leading in Music, Engineering & Technology, Antiques & Collectibles, Ethnic & Regional and one other category.


1 TradeDesk is leading in most countries, including United States, France, Australia, Germany and 147 other countries.

2 WisePops is leading in United Arab Emirates, Israel, Croatia, Lithuania and 11 other countries.