Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WisePops is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 202 other categories.

2 WisePops is leading in Music, Office Products, Antiques & Collectibles, Disabled & Special Needs and 2 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Australia, Germany, United Kingdom and 126 other countries.

2 WisePops is leading in United Arab Emirates, Bulgaria, Lithuania, Nepal and 9 other countries.