Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, WisePops is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Arts & Entertainment and 211 other categories.

2 WisePops is leading in Music, Wholesale Trade, Philosophy and E-Books.


1 TradeDesk is leading in most countries, including United States, Japan, France, Germany and 168 other countries.

2 WisePops is leading in Nepal, Iceland, Belize, Dominica and one other country.