Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, WisePops is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Autos & Vehicles and 204 other categories.

2 WisePops is leading in Skin Care, Publications, Music, Gifts and 3 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Australia, United Kingdom, Germany and 119 other countries.

2 WisePops is leading in Israel, Bulgaria, Croatia, Lithuania and 4 other countries.