Market Share by Top Websites

1 TradeDesk is leading in Top 1M Sites and The Entire Web.

2 YuMe is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Car Buying and 159 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, News & Media, Sports and 57 other categories.


1 YuMe is leading in most countries, including France, Mexico, Spain, Argentina and 87 other countries.

2 TradeDesk is leading in United States, Germany, Australia, United Kingdom and 81 other countries.