Market Share by Top Websites

2 Yahoo Advertising is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Advertising has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Finance, Investing and 50 other categories.

2 Your Ad Exchange is leading in Online.

Geography

1 Yahoo Advertising is leading in most countries, including United States, Brazil, Canada, Spain and 20 other countries.

2 Your Ad Exchange is leading in Japan, Morocco and Saudi Arabia.