Market Share by Top Websites

1 Yahoo Advertising is leading in Top 1M Sites and The Entire Web.

2 Your Ad Exchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Yahoo Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, Food & Drink and 19 other categories.

2 Your Ad Exchange is leading in Sports.

Geography

1 Yahoo Advertising is leading in most countries, including Japan, United States, Russia, Taiwan and 87 other countries.

2 Your Ad Exchange is leading in India, Spain, Egypt, Morocco and 35 other countries.