Yahoo Advertising is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Yahoo Advertising has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Finance, Investing and 52 other categories.
Your Ad Exchange is leading in Online.
Yahoo Advertising is leading in most countries, including United States, Brazil, Canada, France and 26 other countries.
Your Ad Exchange hasn't got a lead over Yahoo Advertising in any country.