Yahoo Advertising is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Yahoo Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Finance and 64 other categories.
Your Ad Exchange is leading in Online.
Yahoo Advertising is leading in most countries, including United States, Brazil, Canada, Taiwan and 28 other countries.
Your Ad Exchange is leading in Ireland and Mexico.