Market Share by Top Websites

1 Zedo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Advertising is clearly lagging behind, losing to Zedo in all segments.

Websites Categories

1 Zedo has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 171 other categories.

2 Yahoo Advertising is leading in Military & Defense and Business News.

Geography

1 Zedo is leading in most countries, including India, United States, Hong Kong, Australia and 102 other countries.

2 Yahoo Advertising is leading in Brazil, Belarus and Iceland.