Market Share by Top Websites

1 AdFox is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etology is clearly lagging behind, losing to AdFox in all segments.

Websites Categories

1 AdFox has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, People & Society and 129 other categories.

2 Etology is leading in Adult, Fashion & Modeling, Gay, Lesbian, & Bisexual, Animation & Comics and one other category.


1 AdFox is leading in most countries, including Russia, Ukraine, Montenegro, United States and 120 other countries.

2 Etology is leading in India, Argentina, Taiwan, Timor-leste and one other country.