Market Share by Top Websites

1 AdFox is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Matomy is clearly lagging behind, losing to AdFox in all segments.

Websites Categories

1 Matomy has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 226 other categories.

2 AdFox is leading in Automotive News, Sports News, Business News, Interior Decor and one other category.


1 Matomy is leading in most countries, including India, Mexico, Indonesia, Spain and 87 other countries.

2 AdFox is leading in Russia, Ukraine, United States, Belarus and 53 other countries.