Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo! Overture is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 198 other categories.

2 Yahoo! Overture is leading in Internet & Telecom, Domain Names & Register, Adult, Jobs & Employment and 32 other categories.

Geography

1 AppNexus is leading in most countries, including United States, France, United Kingdom, India and 184 other countries.

2 Yahoo! Overture is leading in Japan, Hong Kong, Taiwan, Korea Republic and 6 other countries.