Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo! Overture is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 185 other categories.

2 Yahoo! Overture is leading in Internet & Telecom, Domain Names & Register, Adult, Marketing & Advertising and 43 other categories.

Geography

1 AppNexus is leading in most countries, including United States, France, India, United Kingdom and 187 other countries.

2 Yahoo! Overture is leading in Hong Kong, Taiwan, Korea Republic, Macao and 2 other countries.