Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo! Overture is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 224 other categories.

2 Yahoo! Overture is leading in Internet & Telecom, Domain Names & Register, Adult, Social Network and 9 other categories.

Geography

1 AppNexus is leading in most countries, including United States, France, Germany, United Kingdom and 196 other countries.

2 Yahoo! Overture is leading in Hong Kong, Macao, Liberia, Micronesia and one other country.