Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo! Overture is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Chats & Forums and 163 other categories.

2 Yahoo! Overture is leading in Internet & Telecom, Domain Names & Register, Business & Industry, Shopping and 69 other categories.


1 AppNexus is leading in most countries, including France, United States, India, United Kingdom and 171 other countries.

2 Yahoo! Overture is leading in Hong Kong, Japan, Philippines, Taiwan and 5 other countries.