Market Share by Top Websites

1 Branch Metrics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Google Analytics Enhanced Ecommerce is clearly lagging behind, losing to Branch Metrics in all segments.

Websites Categories

1 Branch Metrics has better usage coverage in more websites categories. Including Computers Electronics & Technology, Science & Education, Finance, Business & Consumer Services and 17 other categories.

2 Google Analytics Enhanced Ecommerce is leading in Lifestyle, E-commerce & Shopping and Home & Garden.

Geography

1 Branch Metrics is leading in most countries, including United States, France, Spain, India and 146 other countries.

2 Google Analytics Enhanced Ecommerce is leading in Poland, Brazil, Argentina, Czech Republic and 6 other countries.