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Branch Metrics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Google Analytics Enhanced Ecommerce is clearly lagging behind, losing to Branch Metrics in all segments.
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Branch Metrics has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Games, Science & Education and 18 other categories.
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Google Analytics Enhanced Ecommerce is leading in E-commerce & Shopping and Home & Garden.
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Branch Metrics is leading in most countries, including United States, France, United Kingdom, India and 152 other countries.
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Google Analytics Enhanced Ecommerce is leading in Poland, Brazil, Argentina, Hungary and 5 other countries.