Market Share by Top Websites

1 Criteo header bidding is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PubWise is still behind Criteo header bidding in all market share segments.

Websites Categories

1 Criteo header bidding has better usage coverage in more websites categories. Including News & Media, Vehicles, Business & Consumer Services, Arts & Entertainment and 17 other categories.

2 PubWise is leading in Science & Education, Community & Society and Law & Government.


1 PubWise is leading in most countries, including United States, Italy, Turkey, United Kingdom and 89 other countries.

2 Criteo header bidding is leading in France, Russia, Portugal, Hungary and 27 other countries.