Market Share by Top Websites

1 eBay Stats is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to eBay Stats in all segments.

Websites Categories

1 eBay Stats has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, People & Society and 196 other categories.

2 Direct/ADVERT is leading in News & Media, Movies, Humor, Social Sciences and 11 other categories.


1 eBay Stats is leading in most countries, including United States, Germany, United Kingdom, Italy and 163 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 7 other countries.