Market Share by Top Websites

1 eBay Stats is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind eBay Stats in all market share segments.

Websites Categories

1 eBay Stats has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, People & Society and 199 other categories.

2 Direct/ADVERT is leading in Humor, Newspapers, Social Sciences, File Sharing and 12 other categories.


1 eBay Stats is leading in most countries, including United States, Germany, United Kingdom, Italy and 160 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 5 other countries.