1
ExoClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Direct/ADVERT is clearly lagging behind, losing to ExoClick in all segments.
1
Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Jobs & Career, Computers Electronics & Technology and 18 other categories.
2
ExoClick is leading in Adult and Gambling.
1
ExoClick is leading in most countries, including United States, Germany, China, Japan and 90 other countries.
2
Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 8 other countries.