Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Facilitate Digital is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 141 other categories.

2 Facilitate Digital is leading in Banking, Accommodation & Hotels, Universities & Colleges, Beauty & Fitness and 14 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 48 other countries.

2 Facilitate Digital is leading in Australia, New Zealand, Austria, India and 24 other countries.