Market Share by Top Websites

1 Flashtalking is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Flashtalking in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Internet & Telecom and 13 other categories.

2 Flashtalking is leading in Business & Industry, Autos & Vehicles, Travel, Shopping and 4 other categories.

Geography

1 Flashtalking is leading in most countries, including United States, United Kingdom, Germany, Australia and 81 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 20 other countries.