Market Share by Top Websites

1 Flashtalking is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Flashtalking in all segments.

Websites Categories

1 Flashtalking has better usage coverage in more websites categories. Including Vehicles, Computers Electronics & Technology, Travel & Tourism, Sports and 12 other categories.

2 Direct/ADVERT is leading in Arts & Entertainment, News & Media, Jobs & Career, Hobbies & Leisure and 4 other categories.

Geography

1 Flashtalking is leading in most countries, including United States, United Kingdom, Australia, Canada and 95 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 9 other countries.