Market Share by Top Websites

1 Flashtalking is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Flashtalking in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 92 other categories.

2 Flashtalking is leading in Travel, Autos & Vehicles, Accommodation & Hotels, Career & Education and 74 other categories.


1 Flashtalking is leading in most countries, including United States, United Kingdom, Germany, Australia and 83 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 18 other countries.