Market Share by Top Websites

1 Flashtalking is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Flashtalking in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 106 other categories.

2 Flashtalking is leading in Travel, Accommodation & Hotels, Autos & Vehicles, Career & Education and 81 other categories.

Geography

1 Flashtalking is leading in most countries, including United States, United Kingdom, Germany, Australia and 107 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Montenegro, Belarus and 36 other countries.