Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 147 other categories.

2 GroupM Server is leading in Makes & Models.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 54 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Spain and 11 other countries.