Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 100 other categories.
HOTWords is leading in People & Society, Religion & Spirituality, Food & Drink, Career & Education and 42 other categories.
HOTWords is leading in most countries, including Brazil, Mexico, Spain, Timor-Leste and 43 other countries.
Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 37 other countries.