Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 102 other categories.
HOTWords is leading in People & Society, Religion & Spirituality, Career & Education, Food & Drink and 42 other categories.
Direct/ADVERT is leading in most countries, including Russia, Ukraine, Kazakhstan, Belarus and 43 other countries.
HOTWords is leading in Brazil, Mexico, Spain, Timor-leste and 40 other countries.