Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 99 other categories.
HOTWords is leading in People & Society, Music & Audio, Religion & Spirituality, Food & Drink and 48 other categories.
HOTWords is leading in most countries, including Brazil, Mexico, Spain, Timor-leste and 44 other countries.
Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 42 other countries.