Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, httppool is still behind Direct/ADVERT in all market share segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 143 other categories.

2 httppool is leading in Fashion & Modeling, Business Services, Nutrition, Auctions and 10 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Kazakhstan, Belarus and 60 other countries.

2 httppool is leading in Bulgaria, Serbia, Slovenia, Macedonia and 15 other countries.