Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites and The Entire Web.

2 Improve Digital is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 126 other categories.

2 Improve Digital is leading in Travel, Soccer, Celebrities & Entertainment News, Fashion & Modeling and 43 other categories.


1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, France and 63 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 27 other countries.