Market Share by Top Websites

1 Direct/ADVERT is leading in The Entire Web.

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 102 other categories.

2 Improve Digital is leading in Sports, Travel, Clothing, Soccer and 52 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, France, Sweden and 70 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 32 other countries.