Market Share by Top Websites

1 Direct/ADVERT is leading in Top 1M Sites and The Entire Web.

2 Improve Digital is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 143 other categories.

2 Improve Digital is leading in Online, Fashion & Modeling, Tennis, Cycling & Biking and 13 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 44 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Italy and 35 other countries.