Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 Improve Digital is leading in Top 100K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 19 other categories.

2 Improve Digital is leading in Travel and Beauty & Fitness.


1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 58 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 27 other countries.