Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 Improve Digital is leading in Top 100K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 132 other categories.

2 Improve Digital is leading in Travel, Soccer, Accommodation & Hotels, Fashion & Modeling and 42 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 51 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 30 other countries.