Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 154 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Equestrian, Boxing and one other category.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Montenegro, Belarus and 80 other countries.

2 Kitara Media is leading in United States, Timor-leste, Uruguay, South Africa and 8 other countries.