Market Share by Top Websites

1 MediaMind is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to MediaMind in all segments.

Websites Categories

1 MediaMind has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Autos & Vehicles and 180 other categories.

2 Direct/ADVERT is leading in Movies, Humor, Books & Literature, Recreation & Hobbies and 29 other categories.


1 MediaMind is leading in most countries, including United States, France, Turkey, Australia and 120 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 11 other countries.