Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 137 other categories.

2 MSN Ads is leading in Conditions & Diseases, Gay, Lesbian, & Bisexual, Fishing, Aviation and 13 other categories.


1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 57 other countries.

2 MSN Ads is leading in United States, India, Canada, Australia and 11 other countries.