Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, MSN Ads is still behind Direct/ADVERT in all market share segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 135 other categories.

2 MSN Ads is leading in Fishing, Automotive News, Aviation, Agriculture & Forestry and 5 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 49 other countries.

2 MSN Ads is leading in United States, India, Indonesia, Japan and 11 other countries.