Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Business & Industry, Music & Audio, Shopping, People & Society and 138 other categories.

2 Direct/ADVERT is leading in Arts & Entertainment, News & Media, Internet & Telecom, Computer & Electronics and 45 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Spain, Brazil and 147 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 13 other countries.