Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Business & Industry, Music & Audio, People & Society, Shopping and 132 other categories.

2 Direct/ADVERT is leading in Arts & Entertainment, News & Media, Computer & Electronics, Movies and 51 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Belgium and 140 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 10 other countries.