Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Health and 11 other categories.

2 Direct/ADVERT is leading in Arts & Entertainment, News & Media, Computer & Electronics, Books & Literature and 6 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Spain, Brazil and 136 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 13 other countries.