Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Parrable is still behind Direct/ADVERT in all market share segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 128 other categories.

2 Parrable is leading in Car Buying, Chemicals, Computer Hardware, Healthcare Industry and 15 other categories.

Geography

1 Parrable is leading in most countries, including China, United States, Netherlands, France and 45 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 33 other countries.