Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Parrable is still behind Direct/ADVERT in all market share segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 146 other categories.

2 Parrable is leading in Fashion & Modeling, Beauty & Fitness, Food & Grocery Retailers, Beauty and 11 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Montenegro, Belarus and 78 other countries.

2 Parrable is leading in China, United States, Cocos Islands, Hong Kong and 6 other countries.