Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Direct/ADVERT is leading in Top 1M Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 131 other categories.

2 Popin is leading in Magazines & E-Zines, Beauty & Fitness, Sports News, Beauty and 18 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 43 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, United States and 22 other countries.