Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Direct/ADVERT is leading in Top 1M Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 148 other categories.

2 Popin is leading in Beauty, Web Design, Golf, Home Improvement and 3 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 51 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, United States and 15 other countries.