Market Share by Top Websites

1 Popin is leading in Top 10K Sites and Top 100K Sites.

2 Direct/ADVERT is leading in Top 1M Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 146 other categories.

2 Popin is leading in Newspapers, Magazines & E-Zines, Beauty & Fitness, Sports News and 15 other categories.


1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 45 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, Korea Republic and 19 other countries.