Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind Popin in all market share segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 123 other categories.

2 Popin is leading in Magazines & E-Zines, Newspapers, Sports News, Beauty & Fitness and 20 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 52 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, South Korea and 17 other countries.