Market Share by Top Websites

1 PulsePoint is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to PulsePoint in all segments.

Websites Categories

1 PulsePoint has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Food & Drink and 145 other categories.

2 Direct/ADVERT is leading in News & Media, Business & Industry, Health, Marketing & Advertising and 45 other categories.

Geography

1 PulsePoint is leading in most countries, including United States, France, Japan, United Kingdom and 122 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 13 other countries.