Market Share by Top Websites

1 PulsePoint is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to PulsePoint in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 9 other categories.

2 PulsePoint is leading in People & Society, Internet & Telecom, Sports, Autos & Vehicles and 7 other categories.

Geography

1 PulsePoint is leading in most countries, including United States, France, Spain, Japan and 119 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 16 other countries.