Market Share by Top Websites

1 Direct/ADVERT is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sanoma is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 149 other categories.

2 Sanoma is leading in Newspapers, Restaurants & Delivery, Fashion & Modeling, Food & Grocery Retailers and 4 other categories.


1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 63 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Mexico and 8 other countries.