Market Share by Top Websites

1 Direct/ADVERT is leading in Top 1M Sites and The Entire Web.

2 Sanoma is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 145 other categories.

2 Sanoma is leading in Newspapers, Fashion & Modeling, Car Buying, Basketball and 6 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Montenegro, Belarus and 67 other countries.

2 Sanoma is leading in Lithuania, Finland, Denmark, Romania and 32 other countries.