Market Share by Top Websites

1 is leading in Top 100K Sites and The Entire Web.

2 Direct/ADVERT is leading in Top 10K Sites and Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 183 other categories.

2 Direct/ADVERT is leading in News & Media, Movies, Cooking & Recipes, Games and 28 other categories.


1 is leading in most countries, including United States, Australia, Canada, France and 123 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 18 other countries.