Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind in all market share segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Health and 181 other categories.

2 Direct/ADVERT is leading in News & Media, Movies, Software, TV & Video and 22 other categories.


1 is leading in most countries, including United States, France, Canada, United Kingdom and 148 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 13 other countries.