Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, People & Society and 172 other categories.

2 Direct/ADVERT is leading in News & Media, Cooking & Recipes, Movies, TV & Video and 33 other categories.


1 is leading in most countries, including United States, Australia, Canada, France and 96 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 17 other countries.