Market Share by Top Websites

1 Sojern is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Sojern in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 115 other categories.

2 Sojern is leading in Travel, Accommodation & Hotels, Tourism, Autos & Vehicles and 31 other categories.

Geography

1 Sojern is leading in most countries, including United States, United Kingdom, Canada, Mexico and 87 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 20 other countries.