Market Share by Top Websites

1 Direct/ADVERT is leading in The Entire Web.

2 Sojern is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 122 other categories.

2 Sojern is leading in Travel, Accommodation & Hotels, Tourism, Autos & Vehicles and 28 other categories.

Geography

1 Sojern is leading in most countries, including United States, United Kingdom, Canada, Mexico and 86 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 24 other countries.