1
Sojern is leading in Top 100K Sites and Top 1M Sites.
2
In terms of market share, Direct/ADVERT is clearly lagging behind, losing to Sojern in all segments.
1
Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 115 other categories.
2
Sojern is leading in Travel, Accommodation & Hotels, Tourism, Autos & Vehicles and 31 other categories.
1
Sojern is leading in most countries, including United States, United Kingdom, Canada, Mexico and 87 other countries.
2
Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 20 other countries.