Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sprinkle is still behind Direct/ADVERT in all market share segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 142 other categories.

2 Sprinkle is leading in Newspapers, Beauty & Fitness, Fitness, Fashion & Modeling and 6 other categories.


1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 57 other countries.

2 Sprinkle is leading in Sweden, Norway, Spain, Denmark and 15 other countries.