Market Share by Top Websites

1 Direct/ADVERT is leading in Top 1M Sites and The Entire Web.

2 Sprinkle is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 146 other categories.

2 Sprinkle is leading in Newspapers, Animation & Comics, Fashion & Modeling, Beauty & Fitness and 14 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 48 other countries.

2 Sprinkle is leading in Czech Republic, Sweden, Slovakia, Denmark and 18 other countries.