Market Share by Top Websites

1 Direct/ADVERT is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Sprinkle is leading in Top 10K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 142 other categories.

2 Sprinkle is leading in Newspapers, Beauty & Fitness, Fitness, Fashion & Modeling and 7 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 51 other countries.

2 Sprinkle is leading in Sweden, Norway, Denmark, Spain and 15 other countries.