Market Share by Top Websites

1 Direct/ADVERT is leading in Top 1M Sites and The Entire Web.

2 Sprinkle is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 138 other categories.

2 Sprinkle is leading in Newspapers, Dictionaries & Encyclopedias, Animation & Comics, Beauty & Fitness and 17 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Montenegro, Belarus and 71 other countries.

2 Sprinkle is leading in Czech Republic, Slovakia, Sweden, Norway and 13 other countries.