Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, News & Media and 196 other categories.

2 Direct/ADVERT is leading in Cooking & Recipes, Movies, Games, Video Games and 20 other categories.


1 TradeDesk is leading in most countries, including United States, Netherlands, France, Australia and 142 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Montenegro, Belarus and 21 other countries.