Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Arts & Entertainment and 202 other categories.

2 Direct/ADVERT is leading in Movies, Humor, Books & Literature, Crafts and 12 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Japan, France, Germany and 160 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 11 other countries.