Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Autos & Vehicles and 182 other categories.

2 Direct/ADVERT is leading in Movies, Cooking & Recipes, Marketing & Advertising, Games and 30 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Australia, United Kingdom, Canada and 114 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 17 other countries.