Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 190 other categories.

2 Direct/ADVERT is leading in Movies, Cooking & Recipes, Video Games, Books & Literature and 18 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Germany, France, Australia and 144 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 13 other countries.