Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, People & Society, Autos & Vehicles and 171 other categories.

2 Direct/ADVERT is leading in Arts & Entertainment, Cooking & Recipes, Movies, Marketing & Advertising and 33 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, United Kingdom, Canada, Germany and 119 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 14 other countries.