Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, People & Society, Autos & Vehicles and 169 other categories.

2 Direct/ADVERT is leading in Arts & Entertainment, Movies, Cooking & Recipes, Marketing & Advertising and 37 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Germany and 110 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 13 other countries.