Market Share by Top Websites

1 Direct/ADVERT is leading in The Entire Web.

2 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 123 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Sports, Travel and 53 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Montenegro, Kazakhstan and 73 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, Australia and 22 other countries.