Market Share by Top Websites

1 Direct/ADVERT is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 TripleLift is leading in Top 10K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 142 other categories.

2 TripleLift is leading in Beauty & Fitness, Food & Grocery Retailers, Beauty, Fashion & Modeling and 17 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 56 other countries.

2 TripleLift is leading in United States, Canada, Italy, Mexico and 16 other countries.