Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Direct/ADVERT is still behind TripleLift in all market share segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 100 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Sports, Travel and 61 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 45 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, Australia and 23 other countries.