Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Internet & Telecom and 9 other categories.

2 TripleLift is leading in Food & Drink, People & Society, Shopping, Travel and 8 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Canada, Australia and 59 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 30 other countries.