1
TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Direct/ADVERT is clearly lagging behind, losing to TripleLift in all segments.
1
TripleLift has better usage coverage in more websites categories. Including Food & Drink, Home & Garden, Travel & Tourism, Arts & Entertainment and 19 other categories.
2
Direct/ADVERT is leading in Jobs & Career.
1
TripleLift is leading in most countries, including United States, United Kingdom, France, Taiwan and 121 other countries.
2
Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 5 other countries.