Market Share by Top Websites

1 Direct/ADVERT is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 TripleLift is leading in Top 10K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 134 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Nursery & Playroom, Beauty & Fitness and 21 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 53 other countries.

2 TripleLift is leading in United States, Mexico, Philippines, Japan and 16 other countries.