Market Share by Top Websites

1 Direct/ADVERT is leading in Top 1M Sites and The Entire Web.

2 TripleLift is leading in Top 100K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 118 other categories.

2 TripleLift is leading in Food & Drink, Sports, Cooking & Recipes, Travel and 42 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Kazakhstan, Belarus and 41 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, Italy and 26 other countries.